MedlinkR

Year

2021

Role

Product Designer

Industry

Medtech

Your Health and Lifestyle App

— Product Overview

MedlinkR, developed by Medbury Services, is a comprehensive health and lifestyle application meticulously designed to simplify users' healthcare journey. MedlinkR offers a seamless user experience, providing a wide array of services and resources.

Within the MedlinkR ecosystem, users gain access to a range of essential services including health advisory, wellness support, lifestyle improvements, pharmaceuticals, diagnostics, and treatment options. All of these services and products are conveniently accessible through the Medlink App, ensuring a user-centric and efficient healthcare experience for individuals and organizations alike.

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— My Role 

While employed at Prodevs, I worked in close collaboration with the clients, project manager and lead designer to develop features that drove user research efforts, increasing demand and attracting new customers.

My primary responsibility was to design 2 essential product features like:

— Raffle Draw

We built a captivating Raffle Draw feature, adding excitement to users' health journeys. Which is accessible in the "Live Raffle" category, users can enter by clicking "Enter Raffle", earn points by through referrals, enhancing the experience. Raffle draws are neatly categorized into "Live," "Upcoming," and "Results" for user convenience. Winners can effortlessly claim their prizes in the "Results" section by clicking "Redeem."

— Referral Points

At MedlinkR, we value user engagement and referrals, which is why we've introduced the Referral Points system. Users can easily earn Referral Points by referring friends to MedlinkR, gaining up to 20 points for each successful referral. Tracking your progress is a breeze with our "Total Points Earned" counter, where each point earned brings you closer to unlocking exciting rewards. To refer friends, users can share a unique referral link. When friends accept the invites and complete their reservation within MedlinkR, points are automatically added to your tally. Our system thrives on the principle that the more friends you refer, the more points you earn. This encourages users to expand their MedlinkR network, share benefits, and partake in the rewards of a vibrant health and lifestyle community.

— Core Product Offerings

The core product offerings are everything a business owner needs for efficient bookkeeping.

Invoice & Contact: users can generate, print, and export invoices after business transactions and can also search for clients' or customers' contacts as well as save and edit their information.

Dashboard: the dashboard is an overview of the user's profits, losses, and expenses incurred in their business.

More: this screen contains important features like expenses, assets, profit & loss, liabilities, inventory list, balance sheet, and tax management, which are essential for every business owner.

For additional value, educational resources and materials will be added to educate users about accounting terms.

— Results and Impacts

Since the introduction of MedlinkR, we have witnessed a remarkable transformation in user engagement, with a staggering increase of 30%. But it's not just about the numbers; it's about the profound impact on users' overall health experiences.

  1. MedlinkR's user engagement has skyrocketed, with users becoming more actively involved in their health and lifestyle management.
  2. Users now have an invaluable tool at their disposal, providing them with seamless access to medical advice, wellness resources, and lifestyle improvements.
  3. With MedlinkR, users have become more proactive in managing their health, booking tests, and tracking results, resulting in better-informed decisions and healthier lives
  4. The referral point system has fostered a sense of community among users. They are not only improving their health but also sharing this transformative experience with friends and family.
  5. MedlinkR has empowered users to take control of their health experiences, making informed choices and seeking timely medical advice.
  6. MedlinkR has empowered users to take control of their health experiences, making informed choices and seeking timely medical advice.

The app's holistic approach to healthcare has led to positive lifestyle changes and an improved sense of well-being among its users. It has become a platform for empowerment, engagement, and transformation, setting new standards in the world of health and lifestyle management.

— Learnings and Takeaways

Here are some key learnings and takeaways from the success of the MedlinkR app: 

  1. User-Centric Approach: Prioritizing the user experience and catering to their specific needs and preferences is paramount. MedlinkR's success reaffirms that designing with the user in mind leads to higher engagement and satisfaction.
  2. Gamification Works: The introduction of gamified features like raffle draws and referral points has proven to be a powerful incentive for user engagement. It's a reminder that incorporating elements of fun and reward can significantly enhance an app's appeal.
  3. Community Building: MedlinkR's referral system not only boosted engagement but also fostered a sense of community among users. Encouraging users to refer friends can create a thriving ecosystem around your app.
  4. Health Empowerment: Empowering users with easy access to medical advice, wellness resources, and health management tools can lead to positive lifestyle changes. Users value platforms that enable them to take control of their health experiences.
  5.  Iterative Development: MedlinkR's success is a testament to the value of iterative development. Continuously refining and expanding the app's features based on user feedback and evolving needs can keep users engaged and satisfied.
  6. Data-Driven Insights: Utilizing data analytics to understand user behavior and preferences is essential. MedlinkR's ability to adapt and provide tailored services has been instrumental in its growth.
  7. Building Trust: Trust is critical in the healthcare industry. MedlinkR's commitment to providing accurate information, reliable services, and strong security measures has built trust among its user base.
  8. Seamless Integration :Offering a wide range of healthcare services within a single app, from booking tests to accessing test results, has streamlined the user's healthcare journey. Integrating multiple functionalities can greatly enhance user convenience.
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